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An Evaluation Framework for Outcome and Impact Measures

机译:成果和影响措施的评价框架

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摘要

Competitive intelligence (CI) measurement practices withinrnorganizations remain fragmentary and elusive, althoughrnprescriptive CI performance and impact measures havernbeen proposed in the literature. This study responds to callsrnfor research into CI measurement in order to examine whyrnorganizations fail to measure CI, and to develop anrnevaluation framework for prescriptive measures that wouldrnsupport the evolution of best practices in measurement. Arnqualitative study (the ‘users study’) consisting of interviewsrnand shared negotiated texts with 12 users of CI wasrnconducted. Study participants were senior managers andrnexecutives who use CI in the course of their workrnresponsibilities at their respective individual organizations.rnParticipants indicated that measurement cost, confusedrnconceptualizations of CI measurement, and skepticismrnregarding the informativeness of measurement werernobstacles to the implementation of CI measurement withinrntheir organizations. Although few participants conductrnmeasurement activities, participants were all able torndescribe the ideal characteristics of CI outcome and impactrnmeasures. That list is here combined with the findings of anrnearlier study (the ‘experts study’) conducted by the authorsrn(Gainor & Bouthillier, 2014), in order to develop thernevaluation framework provided here. This study provides arnrare account of CI user perspectives on the rationale behindrnthe lack of CI measurement within organizations, and arnunique tool, the evaluation framework, which may be usedrnto support both research and training within the field of CI.
机译:尽管文献中已经提出了规定性的CI性能和影响措施,但组织内部的竞争情报(CI)度量方法仍然是零碎的和难以捉摸的。这项研究回应了对CI衡量研究的号召,以检查组织为何无法衡量CI,并为规定性措施开发评估框架,以支持最佳测量实践的发展。进行了由访谈和与12个CI用户共享的协商文本组成的非定性研究(“用户研究”)。研究参与者是在各自组织工作中使用CI的高级管理人员和执行人员。参与者指出测量成本,CI测量概念的混淆和对测量障碍物在其组织内部实施CI测量的信息性的怀疑。尽管很少有参与者进行测量活动,但所有参与者都能描述CI结果和影响措施的理想特征。该清单与作者(Gainor&Bouthillier,2014年)进行的更早研究(“专家研究”)的发现相结合,以开发此处提供的评估框架。这项研究提供了关于CI用户在组织内部缺乏CI度量背后的理论基础上的观点,并提供了arnunique工具,评估框架,可以用来支持CI领域的研究和培训。

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