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首页> 外文会议>Proceedings of academy of innovation and entrepreneurship 2009 >ENTREPRENEURSHIP IN SME TOWARD GLOBAL NICHE TOP COMPANY THROUGH TWO-STEP INNOVATION STRATEGY
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ENTREPRENEURSHIP IN SME TOWARD GLOBAL NICHE TOP COMPANY THROUGH TWO-STEP INNOVATION STRATEGY

机译：通过两步创新战略将中小企业打造为全球领先的小企业

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摘要

The global market was very advantageous for the big enterprises before. Nowadays many small and medium-sized enterprises (hereinafter abbreviated as SMEs) are very active in the global market. One of the main reasons concerning this phenomenon is explained by the rapid spread of IT (information technology). In this paper, I will search for other reasons for this phenomenon from the viewpoint of the entrepreneurship and innovation. Three Japanese companies are analyzed from the entrepreneurship and innovation viewpoint through the case study method, including interviews with top managements/executives, and then the common factors are extracted. The "two-step innovation process" is observed as the common factor among these three companies. The two-step innovation process is composed of, first, a small innovation and then, second, a Full Scale Innovation.
机译：全球市场对以前的大企业来说非常有利。如今，许多中小企业（以下简称SME）在全球市场上非常活跃。有关这种现象的主要原因之一可以通过IT（信息技术）的迅速普及来解释。在本文中，我将从企业家精神和创新的角度寻找导致这种现象的其他原因。通过案例研究的方法，从企业家精神和创新的角度分析了三家日本公司，包括与高层管理人员/执行人员的访谈，然后提取了共同的因素。在这三家公司中，“两步创新过程”被视为共同因素。分为两步的创新过程包括：首先是小规模创新，然后是全面创新。

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