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A STRATEGIC IDEA GENERATION METHOD FOR ECO-BUSINESS PLANNING

机译:生态商务规划的战略构想生成方法

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摘要

Environmental consciousness has gained increasing interest in recent years, and product life cycle design that aims to maximize total value while minimizing environmental load and costs should be implemented. To achieve that, the processes of idea generation and decision-making for eco-business strategies, as well as the design of a target product and its life cycle options, should be systematically supported. This paper proposes a strategic decision-making method for eco-business planning so that a designer can easily find a set of eco-business ideas that effectively improve environmental and economic performance simultaneously. A decision-making procedure based on this method is also illustrated with a simplified example of a laptop computer business.
机译:近年来,人们越来越关注环境意识,因此应该实施旨在使总价值最大化,同时将环境负荷和成本降至最低的产品生命周期设计。为此,应该系统地支持生态商业战略的思想产生和决策过程,以及目标产品的设计及其生命周期选项。本文提出了一种生态商业规划的战略决策方法,以便设计人员可以轻松地找到一套可以同时有效改善环境和经济绩效的生态商业思想。还以便携式计算机业务的简化示例说明了基于此方法的决策过程。

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