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首页> 外文会议>Proceedings of the eleventh West Lake international conference on small amp; medium business. >Analytic Hierarchy Process based Decision Making Analysis for Small and Medium Third Party Logistics Enterprises
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Analytic Hierarchy Process based Decision Making Analysis for Small and Medium Third Party Logistics Enterprises

机译：基于层次分析法的中小型第三方物流企业决策分析。

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摘要

Nowadays, the rapid developing small and medium third-party logistics enterprises (SMTPLEs) are facing increasingly difficult marketing environments caused both by external factors such like competitors'strategic alliances, and internal factors including the needs of keeping pace with the technology development Usually, the administrators'decision making abilities directly determine whether or not SMTPLEs can acquire an advantage position in the fierce competitions, and maintain a steady and fast development Analytic Hierarchy Process (AHP) is a widely applied quantitative analysis method which has been applied in decision making processes by a number of SMTPLEs. In this paper, a case study is analyzed by an AHP based decision making model, therefore providing feasible suggestions. Moreover, the whole analysis processes is employed to demonstrate the application of an AHP model.
机译：如今，快速发展的中小型第三方物流企业（SMTPLE）面临着越来越困难的营销环境，这既是由竞争者的战略联盟等外部因素引起的，也有包括与技术发展保持同步的内在因素在内的内部因素。管理员的决策能力直接决定了SMTPLE在激烈的竞争中能否获得优势地位，并保持稳定，快速的发展。层次分析法（AHP）是一种广泛应用的定量分析方法，已被广泛应用于决策过程中。许多SMTPLE。本文通过基于AHP的决策模型对案例研究进行了分析，从而提供了可行的建议。此外，整个分析过程用于证明AHP模型的应用。

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