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Research on Value Dimensions of Conference Marketing

机译:会议营销的价值维度研究

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摘要

The marketing model of the conference marketing becomes more and more popular among the enterprises. This essay is based on the theory of the perceived value and eight experiments to explore the onsite perceived value dimensions of the conference marketing. They are: economic value, service value, perceived price, public value, hedonic value and the social value. All these things provide powerful evidence for the products of the conference marketing.
机译:会议营销的营销模式在企业中越来越流行。本文基于感知价值理论和八个实验来探讨会议营销现场感知价值的维度。它们是:经济价值,服务价值,感知价格,公共价值,享乐价值和社会价值。所有这些为会议营销产品提供了有力的证据。

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