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首页> 外文会议>The Seventh Wuhan International Conference on E-Business: Unlocking the Full Potential of Global Technology >Research on the Effect Mechanism of Customer Participation on New Product Development Based on Transaction Cost Theory: A Knowledge Sharing Perspective
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Research on the Effect Mechanism of Customer Participation on New Product Development Based on Transaction Cost Theory: A Knowledge Sharing Perspective

机译：基于交易成本理论的顾客参与对新产品开发的影响机制研究：知识共享视角

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摘要

At present, new product development (NPD) has become the key to company survival and development in all industries. But conventional wisdom can also threaten a company’s ability to compete. NPD researches, mostly dwelling on company level were found tO ignore the product users---customers. This study, however, based on transaction cost theory and from knowledge sharing perspective, is to explore the effect mechanism of customer participation on NPD, in which customer participation is supposed to improve NPD performance through effects of relational embeddedness on knowledge sharing between customers and NPD companies. Meanwhile, the effect mechanism is better shown up with customer knowledge heterogeneity being added as a moderating variable. This study could also give advices on improving NPD performance from customer participation perspective by improving castomer-enterprise relations and gaining helpful knowledge about NPD.
机译：目前，新产品开发（NPD）已成为所有行业公司生存和发展的关键。但是传统的观念也会威胁到公司的竞争能力。 NPD研究主要集中在公司层面，而忽略了产品用户-客户。然而，本研究基于交易成本理论和知识共享的观点，旨在探讨客户参与对NPD的影响机制，其中客户参与应该通过关系嵌入对客户与NPD之间知识共享的影响来提高NPD绩效。公司。同时，通过增加客户知识的异质性作为调节变量，可以更好地显示效果机制。这项研究还可以通过改善客户与企业之间的关系并获得有关NPD的有用知识，从客户参与的角度为改善NPD绩效提供建议。

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