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Innovation and Change in an Organization Structure in Electronic Commerce in terms of Contingency Approach to Organization Design

机译：从权变组织设计角度看电子商务组织结构的创新与变革

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摘要

Basing on advanced information tech, E-commerce has effects on the corporation business which include changing the information flow and business process of corporations, impelling corporations to innovate, and existing business risks. That's, E-commerce brings corporations both opportunities and threats. Thernfollowing innovation and change in a corporation structure is necessary to respond to the opportunities and threats: establishing team-based structure, optimizing and integrating functional departments and restructuring business process, developing network structure, establishing a cross-functional team, constructing flat structure, adding an E-commerce safety department, and expanding the responsibilities of marketing department.rnOf course, the effects of the E-commerce on corporation business are not only request the adjustment and innovation on corporation structure but also request correlating adjustment and innovation on organization strategies and management patterns, and the researches on these fields have the academic and practical meaning as well.
机译：电子商务以先进的信息技术为基础，对公司业务产生影响，包括改变公司的信息流和业务流程，促使公司进行创新以及现有的业务风险。也就是说，电子商务给公司带来机遇和威胁。为了应对机遇和威胁，必须进行公司结构的创新和变更：建立基于团队的结构，优化和整合职能部门，重组业务流程，发展网络结构，建立跨职能的团队，构建扁平的结构，添加当然，电子商务对公司业务的影响不仅要求对公司结构进行调整和创新，而且还要求对组织策略和创新进行相关调整和创新。管理模式，这些领域的研究也具有学术和实践意义。

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