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A Review of Research Progress on Direct Selling in China Mainland and Taiwan

机译：中国大陆和台湾地区直销研究进展综述

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摘要

The paper reviewed research progress of direct selling in China mainland and Taiwan, introduced the mainly research contents in this field in social level, enterprise level, direct distributor level and consumer level, compared the research in China mainland with them in Taiwan.The conclusions can provide references for researchers, government, consumers and public people.This research showed that with matured development of direct selling industry in Taiwan, many scholars in Taiwan focused on direct selling industry in long-term, they published many high quality academic papers, and major contents of their research involved operation and management of enterprises or direct sellers.In China mainland,multilevel direct selling is restricted by laws, half of scholars in mainland focus on laws and institutions about direct selling, but only a few scholars focus on direct selling industry in long-term, and they published a few high quality academic papers.Many masters' theses and a few doctoral dissertations involved direct selling.Academic research on direct selling in China mainland was behind which in Taiwan.
机译：本文回顾了中国大陆和台湾地区直销的研究进展，介绍了该领域在社会层面，企业层面，直接分销商层面和消费者层面的主要研究内容，并比较了中国大陆和台湾地区的研究。研究表明，随着台湾直销业的成熟发展，台湾许多学者长期关注直销业，发表了许多高质量的学术论文，研究的内容涉及企业或直销商的经营管理。在中国大陆，多层次直销受到法律的限制，大陆的学者中有一半专注于直销的法律和机构，而只有少数学者关注直销行业。从长期来看，他们发表了一些高质量的学术论文。许多硕士论文和一些教义口头论文涉及直销。中国大陆的直销学术研究落后于台湾。

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