信息传播对消费者购买行为影响的评估以“三马啤酒”在马达加斯加的塔那那利佛地区为例

封面

声明

英文摘要

中文摘要

目录

List of Tables

List of Figures

1 Introduction

1.1 Aim and objectives

1.2 Hypothesis

1.3 Significance of the study

2 Theoretical approach

2.1 Communication

2.2 Process of creating campaign

2.3. Evaluation of advertising effectiveness

2.4 Factors which influence the purchasing behavior

2.5 Purchasing process

3 Methodology

3.1 Methodological procedure

3.2 Research design

3.3 Case study

3.4 Study area

3.5 Development of data collection instrument

3.6 Validity and reliability of the instrument \(Pilot study\)

3.7 Population and sample section of participant

3.8 Ethnics

4 Results, discussions and interpretations

5 Conclusion and future research

致谢

参考文献

Appendix A:Models of communication

Appendix B:Questionnaire