Contents
摘要
Abstract
Chapter 1 Introduction
Chapter 2 Literature Review
2．1 Low cost airlines
2．2 LCCs in China
Chapter 3 Macro environment in EU and China
3．1 Political Environment
3．1．1 Deregulation policy in Europe
3．1．2 Reform and Opening up policy in China
3．2 Economic Environment
3．2．1 Macroeconomic data in EU vs China
3．2．2 Consumption structure in China
3．3 Social Environment
3．3．1 Tourism industry in China
Chapter 4 Comparative analysis of Industrial contexts between EU and China
4．1 Basic Situation
4．1．1 The situation in Europe
4．1．2 The situation in China
4．2 Consumers
4．2．1 Consumers in EU
4．2．2 Passenger composition in China
4．3 Competition
4．3．1 Full service carriers
4．3．2 High Railway Network
4．3．3 Overseas LCCs
4．3．4 New entrants
4．4 Collaborators
4．4．1 Suppliers：Aircraft and Fuel
4．4．2 Airports
Chapter 5 Case study
5．1 Ryanair
5．1．1 Basic introduction
5．1．2 Comparative analysis with European major airlines
5．1．3 Strategic Analysis of Ryanair
5．2 Spring Airlines
5．2．1 Basic situation
5．2．2 Comparative analysis with Chinese airlines
5．2．2 Strategic Analysis of Spring Airlines
Chapter 6 Key findings and Suggestions
6．1 Comparative analysis of Ryanair with Spring
6．2 key findings
6．3 Suggestions
Chapter 7 conclusion and limitation
7．1 Conclusion
7．2 limitation and further research
Reference
声明
