声明
Acknowledgments
摘要
ABSTRACT
Chapter 1 Introduction
1．1 Research Background
1．2 Research Objectives
1．3 Research Significance
Chapter 2 Literature Review
2．1 Review of Previous Study on Multimodal Literacy
2．2 Review of Previous Study on Visual Grammar
2．3 Review of Content Analysis
2．3．1 The History of Content Analysis
2．3．2 The Research Mode of Content Analysis
2．3．3 The Advantages of Content Analysis
2．4 Previous Comparative Study on Online Tourists Picture Sharing
2．5 Summary of Literature Review
Chapter 3 Research Methodology
3．1 Research Question
3．2 Sample Selection
3．3 Coding Categories
3．4 Coding Reliability
Chapter 4 Results
4．1 Chinese Tourist Snapshots
4．2 Foreign Tourist Snapshots
4．3 Comparison between Chinese Tourist Snapshots and Foreign Tourist Snapshots
4．3．1 Comparison between Chinese and Foreign Decoding Results
4．3．2 Location of the Statue in the Snapshots
4．3．3 Distance of the Statue in the Snapshots
4．3．4 Tonal Value(Color)of the Snapshots
4．3．5 Point of view of the statue
4．3．6 Number of Snapshots with Photographer Himself(Selfie)or His Fellow Travelers
4．3．7 Contact of People from the Snapshot with the Viewer
4．3．8 Gender of Those in the Snapshot
4．3．9 Age of Those in the Snapshot
4．3．10 Culture Indicators in the Snapshot
4．4 Summary
Chapter 5 Discussion
5．1 Analysis of Results in Terms of Visual Grammar
5．2 Analysis of results in terms of culture differences
Chapter 6 Conclusion
6．1 Major Findings of the Research
6．2 Limitations
6．3 Research Implications
References
作者简历
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