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A Content Analysis of Visual Cancer Information: Prevalence and Use of Photographs and Illustrations in Printed Health Materials

机译：视觉癌症信息的内容分析：印刷卫生材料中照片和插图的盛行和使用

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摘要

Researchers and practitioners have an increasing interest in visual components of health information and health communication messages. This study contributes to this evolving body of research by providing an account of the visual images and information featured in printed cancer communication materials. Using content analysis, 147 pamphlets and 858 images were examined to determine how frequently images are used in printed materials, what types of images are used, what information is conveyed visually, and whether or not current recommendations for the inclusion of visual content were being followed. Although visual messages were found to be common in printed health materials, existing recommendations about the inclusion of visual content were only partially followed. Results are discussed in terms of how relevant theoretical frameworks in the areas of behavior change and visual persuasion seem to be used in these materials, as well as how more theory-oriented research is necessary in visual messaging efforts.
机译：研究人员和从业人员对健康信息和健康交流消息的视觉组成越来越感兴趣。这项研究通过提供有关印刷癌症通讯材料中的视觉图像和信息的说明，为这一不断发展的研究做出了贡献。使用内容分析，检查了147张小册子和858张图像，以确定在印刷材料中使用图像的频率，使用哪种类型的图像，以视觉方式传达哪些信息以及是否遵循了当前关于包含视觉内容的建议。尽管发现视觉信息在印刷的卫生材料中很常见，但是仅部分遵循了关于包含视觉内容的现有建议。根据这些材料中似乎如何在行为改变和视觉说服领域中使用相关的理论框架以及在视觉消息传递工作中如何需要更多的理论研究来讨论结果。

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