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Relationships between goal setting, innovation, project management, quality, speed to market, and new product success.

机译：目标设定，创新，项目管理，质量，上市速度和新产品成功之间的关系。

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摘要

Successful new products and services are critical for business success in the global economy. Many companies, however, continue to find successful new product development (NPD) difficult. Few studies have investigated the impact of organizational culture on NPD. The literature suggests that environmental conditions intervene in NPD, but little research has been conducted on relationships between organizational culture, environmental conditions, and NPD success.; This dissertation develops a theoretical framework based on Nakata and Sivakumar's (1996) culture-NPD model which integrates four cultural values, environmental uncertainty, and firm size as keys to NPD success. Research questions and hypotheses originate from this theoretical framework. This framework should enable scholars to gain an in-depth understanding of relationships between organizational culture and successful NPD, and will lead managers to modify their organizational culture, structures, and strategies to enhance NPD.; This correlational (explanatory) survey research is the first to examine and explain relationships between organizational culture and NPD success rate in the telecommunication and the bicycle industries in Taiwan; the first to compare differences of organizational culture and environmental uncertainty between these two groups; and the first to identify whether environmental uncertainty and firm size play critical roles in mediating the impact of organizational culture on NPD success. The survey, sent to 460 target participants, was comprise of a Clarity Scale, a Project Management Scale, an Innovation Scale, a Speed to Market Scale, a Product Quality Scale, a Team Member Satisfaction Scale, a Market Performance Scale, and an Environmental Uncertainty Scale. An independent 2-tailed t-test, hierarchical multiple regression and moderated multiple regression (MMR) were employed to examine these research questions and hypotheses.; Project management, market performance, and innovation were found to be significant positive explanatory variables of NPD success rates, while clarity, speed to market, product quality, and team member satisfaction were not. Two mediating variables, environmental uncertainty and firm size, did not completely mediate the impact of the cultural variables on the NPD success rate. However, the differences of organizational culture and environmental uncertainty between the two industries were identified.
机译：成功的新产品和服务对于全球经济中的业务成功至关重要。然而，许多公司继续发现成功的新产品开发（NPD）困难。很少有研究调查组织文化对NPD的影响。文献表明环境条件干预了NPD，但是关于组织文化，环境条件和NPD成功之间关系的研究很少。本文基于中田和西瓦库玛（1996）的文化NPD模型建立了一个理论框架，该模型整合了四种文化价值观，环境不确定性和企业规模作为NPD成功的关键。研究问题和假设均源于该理论框架。该框架应使学者能够深入了解组织文化与成功的NPD之间的关系，并将引导管理者修改其组织文化，结构和策略以增强NPD。这项相关（解释性）调查研究是第一个研究和解释台湾电信和自行车行业组织文化与NPD成功率之间关系的研究；第一个比较这两组之间的组织文化和环境不确定性的差异；第一个确定环境不确定性和公司规模是否在调解组织文化对NPD成功的影响中起关键作用。该调查已发送给460位目标参与者，包括清晰度量表，项目管理量表，创新量表，上市速度量表，产品质量量表，团队成员满意度量表，市场绩效量表和环境量表。不确定性量表。独立的2尾t检验，分层多元回归和中度多元回归（MMR）用于检验这些研究问题和假设。发现项目管理，市场绩效和创新是NPD成功率的重要正向解释变量，而清晰度，上市速度，产品质量和团队成员满意度则不是。环境不确定性和企业规模这两个中介变量并未完全中介出文化变量对NPD成功率的影响。但是，这两个行业之间的组织文化和环境不确定性存在差异。

著录项

  • 作者

    Yang, Ying-Chieh.;

  • 作者单位

    Lynn University.;

  • 授予单位 Lynn University.;
  • 学科 Business Administration Management.
  • 学位 Ph.D.
  • 年度 2007
  • 页码 291 p.
  • 总页数 291
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 贸易经济;
  • 关键词

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