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首页> 外文学位 >A study of examining motivation, job satisfaction, and intention to continue volunteering of the volunteers of the 2011 Fubon Taipei Marathon Running Sporting Event in Taiwan.
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A study of examining motivation, job satisfaction, and intention to continue volunteering of the volunteers of the 2011 Fubon Taipei Marathon Running Sporting Event in Taiwan.

机译：对2011年台湾富邦台北马拉松跑步运动项目志愿者的动机，工作满意度和继续志愿工作的意愿进行的研究。

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摘要

Many sporting events rely largely on volunteers to perform a variety of functions within their organizations. It is important for event managers or organizers to understand volunteer motivation, job satisfaction, and intention to continue volunteering, as well as to understand how to recruit potential and repeat volunteers and to improve volunteer retention to help ensure the continuation of the sporting events.;The present study was to examine volunteers' motivation, job satisfaction, and intention to continue volunteering at the marathon running sporting event. The target population for this study focused on sport volunteers who worked in 2011 Fubon Taipei Marathon Running Sporting Event in Taiwan. With about 600 volunteers involved, data was collected via paper-based survey questionnaires. Three hundred and five surveys were collected, 14 of those 305 were discarded because they were not completed, leaving 291 subjects remaining as useable. The response rate was 48.5% for this survey.;Statistical analyses included descriptive statistical studies, independent t-test, one-way-ANOVA, Pearson correlation, and multiple regression analysis (stepwise regression) were conducted to analyze the relationship among selected demographic characteristics, motivation, job satisfaction, and intention to continue volunteering.;The result showed, the volunteers' Person Growth and Community Involvement of motivational factors, Nature of Work of job satisfaction factor, and job satisfaction itself were statistical significant variables that predict volunteers' intention to continue volunteering for future events. In terms of intention, descriptive statistics showed that over 85% volunteers would likely to continue volunteering.;In addition, the results also revealed that there were significantly differences between demographic characteristics with seven motivational factors, and six job satisfaction factors. The results of the study suggest that event managers of sport organizations should recruit a diverse group of individuals using different recruiting strategies and marketing promotions to appeal to potential volunteers and repeat volunteers. Event organizers should understand the needs of volunteers in order to design and plan job assignments to achieve their mission of the volunteers. Furthermore, government sectors should build a platform for sport volunteers to store and organize this kind of data. Having a data based platform and understanding volunteer motivations, job satisfaction and different group needs, may help event managers and sport organizations to truly understand where and how to recruit different kinds of volunteers for different kinds of sporting events.
机译：许多体育赛事很大程度上依赖志愿者在其组织内履行各种职能。对于活动管理者或组织者来说，重要的是要了解志愿者的动力，工作满意度和继续志愿服务的意愿，并了解如何招募潜在的和重复的志愿者并改善志愿者的保留率，以帮助确保体育赛事的持续进行。本研究旨在检查志愿者的动力，工作满意度以及在马拉松赛跑运动项目中继续志愿服务的意愿。这项研究的目标人群集中在2011年台湾富邦台北马拉松跑步运动项目中工作的体育志愿者。在大约600名志愿者的参与下，通过纸质调查问卷收集了数据。收集了355个调查，其中305个因为未完成而被丢弃，剩下291个可用。该调查的答复率为48.5％。；统计分析包括描述性统计研究，独立t检验，单向ANOVA，Pearson相关性，并进行了多元回归分析（逐步回归）以分析所选人口统计学特征之间的关系。 ，动机，工作满意度和继续志愿的意愿。结果表明，志愿者的人成长和动机动机的社区参与程度，工作满意度的工作性质以及工作满意度本身是预测志愿者意愿的统计显着变量。继续为未来的活动做志愿者。在意向方面，描述性统计表明，超过85％的志愿者可能会继续志愿服务。此外，结果还显示，在具有七个动机因素和六个工作满意度因素的人口统计学特征之间存在显着差异。研究结果表明，体育组织的项目经理应使用不同的招募策略和市场促销来招募各种各样的个人，以吸引潜在的志愿者和重复的志愿者。活动组织者应了解志愿者的需求，以便设计和计划工作分配，以实现其任务。此外，政府部门应为体育志愿者建立一个平台来存储和组织此类数据。拥有一个基于数据的平台并了解志愿者的动机，工作满意度和不同的团体需求，可以帮助赛事经理和体育组织真正了解在何处以及如何为不同类型的体育赛事招募不同类型​​的志愿者。

著录项

  • 作者

    Shen, Ming-Ching.;

  • 作者单位

    United States Sports Academy.;

  • 授予单位 United States Sports Academy.;
  • 学科 Business Administration Sports Management.;Psychology Industrial.;Sociology Organizational.
  • 学位 Ed.D.
  • 年度 2012
  • 页码 184 p.
  • 总页数 184
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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