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The role of age, gender and self-efficacy in technology acceptance in a test of cultural robustness (Jamaica).

机译:年龄,性别和自我效能在文化稳健性测试中的作用(牙买加)。

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摘要

For several years IT has been seen to be the engine of substantial productivity gains. However what has happened is that companies have spent millions of dollars deploying new technology only to see it being underutilized by employees.; The Technology Acceptance Model is one of the models used to study the problem of low adoption or underutilization of technology. However, despite the success in the predictive powers of the model, increasingly there have been calls to study the robustness of TAM in other cultural settings. Notably, Hofstede (1994) posited that many social science theories are culture centric and Straub, Keil and Brenner (1997) noted that with the advancement of globalization, we need to know how widely the model applies in other countries.; This study therefore acquired data from individuals from several organizations in Jamaica so as to assess the explanatory and predictive power of the model in a different cultural setting. Using seven variables external to the core TAM model, this study found that the model does hold in Jamaica. However some surprising findings include that there was no significant effect of Age and Gender, and that Subjective Norm was found to be significant even though it was found to hold before only where usage was mandatory.
机译:多年来,人们一直认为IT是大幅提高生产率的引擎。然而,发生的事情是,公司花费了数百万美元来部署新技术,只是发现新技术没有被员工充分利用。技术接受模型是用于研究技术采用率低或利用不足的问题的模型之一。然而,尽管该模型的预测能力取得了成功,但越来越多的人呼吁研究TAM在其他文化环境中的稳健性。值得注意的是,霍夫斯泰德(Hofstede,1994)认为许多社会科学理论都是以文化为中心的,斯特劳布(Straub),基尔(Keil)和布伦纳(Brenner)(1997)指出,随着全球化的发展,我们需要知道该模型在其他国家的适用范围。因此,本研究从牙买加几个组织的个人那里获取了数据,以评估该模型在不同文化背景下的解释力和预测力。使用核心TAM模型外部的七个变量,这项研究发现该模型确实在牙买加成立。但是,一些令人惊讶的发现包括年龄和性别没有显着影响,并且即使仅在强制使用之前才​​发现主观规范具有重要意义。

著录项

  • 作者

    Wedderburn, Kenroy C.;

  • 作者单位

    Nova Southeastern University.;

  • 授予单位 Nova Southeastern University.;
  • 学科 Business Administration Management.; Psychology Industrial.
  • 学位 D.B.A.
  • 年度 2005
  • 页码 125 p.
  • 总页数 125
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 贸易经济;工业心理学;
  • 关键词

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