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Men's magazines and the construction of masculinity in Taiwan.

机译：男性杂志和台湾男性气概的建设。

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摘要

In the context of globalization, commercialization, and the increasing presence of Western and Japanese male images in Chinese society, this study is an attempt to examine how local and global force interact and how masculinities are constructed in men's magazines in Taiwan.;Methodologically, this study sees in-depth interviews, content analysis, and semiotic analysis as complementary methods in the study of construction of masculinity in Taiwan. Results of the interviews showed that multiple types of masculinity exist in Taiwan and traditional Chinese masculinity has evolved and changed in the contemporary Taiwanese society. Based on the male images (N=1,284) from a stratified sample of four months in 2009 in four men's magazines, results of the study showed that editorials and male images in Western and hybrid men's magazines were also different from those in the local men's magazine. Close examination of individual advertisements form semiotic analysis showed that advertisers try to relate muscle building to Wu masculinity; athleticism, male bonding, feminine masculinity are promoted by advertisers; metrosexuality seems the ideal masculinity in Taiwanese society.;In conclusion, the study suggested that (1) international men's magazines, either from the West or Japan, can be seen as culture hybrid to construct masculinity in their contents. Although international men's magazines are all hybrid, hybridity in men's magazines that are from countries that are geographically close are much influential than hybrid magazines from geographically far away; (2) the Chinese masculinity should not be labeled as feminine masculinity because it is ordinary manhood from the Chinese Wen tradition.
机译：在全球化，商业化以及西方和日本男性形象在中国社会中日益普及的背景下，本研究试图检验台湾男性杂志中本地和全球力量如何相互作用以及男性气质是如何构成的。研究认为，深入访谈，内容分析和符号学分析是台湾男性气概建设研究的补充方法。访谈的结果表明，台湾存在着多种男性气质，而传统的中国男性气质在当代台湾社会中已经发生了变化。根据2009年在四本男性杂志中四个月的分层样本中的男性图像（N = 1,284），研究结果表明，西方和杂种男性杂志中的社论和男性图像也与当地男性杂志中的不同。通过符号学分析对个别广告进行的仔细检查表明，广告商试图将肌肉的构造与吴阳的男性性联系起来。广告商促进了运动能力，男性交往，女性阳刚之气；总体而言，研究表明：（1）西方或日本的国际男性杂志都可以看作是文化的混合体，在其内容上构成了男性气概。尽管国际男性杂志都是混合的，但是来自地理位置相近的国家的男性杂志的混合性比来自遥远国家的混合性杂志具有更大的影响力。 （2）中国男子气概不应被标记为女性男子气概，因为它是中国文传统中的普通男子气概。

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  • 作者

    Chingshan, Jiang.;

  • 作者单位

    Southern Illinois University at Carbondale.;

  • 授予单位 Southern Illinois University at Carbondale.;
  • 学科 Asian Studies.;Mass Communications.;Gender Studies.;Sociology Theory and Methods.
  • 学位 Ph.D.
  • 年度 2012
  • 页码 197 p.
  • 总页数 197
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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