• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文学位 >The effect of hosting the Olympics on national image: An analysis of US newspaper coverage of host countries with reputation problems.
【24h】

The effect of hosting the Olympics on national image: An analysis of US newspaper coverage of host countries with reputation problems.

机译：举办奥运会对国家形象的影响：分析美国报纸对有声誉问题的主办国的报道。

获取原文
获取原文并翻译 | 示例
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Does hosting the Olympic games boost the image of a country from a problematic to a more positive one? This study examines how three American newspapers covered four Olympics host countries whose reputations, based on historical records, have come into question. Newspaper articles published before and after the games were analyzed in terms of visibility, valence and the overarching framework of news stories. The findings suggest that the host countries received less attention from the US press after the games. The results also showed a decline in the negative coverage of the four host countries after the games, accompanied by a rise in stories with a more positive slant. The politics frame dominated the coverage across the four Olympiad before and after the games. The findings suggest that the Olympics can indeed be harnessed as a tool with which to repair a host country's image in the world community.
机译：举办奥运会是否能将一个国家的形象从一个有问题的国家提升到一个更积极的国家？这项研究调查了三份美国报纸如何报道了四个奥运会的主办国，这些国家的历史记录使他们的声誉受到质疑。从比赛的知名度，效价和新闻报道的总体框架等方面分析了比赛前后发布的报纸文章。调查结果表明，奥运会后，东道国受到美国媒体的关注较少。结果还显示，奥运会后，四个东道国的负面报道有所减少，而带有积极偏见的故事则有所增加。政治框架主导了奥运会前后四届奥运会的报道。调查结果表明，奥运会确实可以作为一种工具来修复东道国在国际社会中的形象。

著录项

  • 作者

    Yao, Jiajun.;

  • 作者单位

    Iowa State University.;

  • 授予单位 Iowa State University.;
  • 学科 Mass Communications.;Journalism.
  • 学位 M.S.
  • 年度 2010
  • 页码 84 p.
  • 总页数 84
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号