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首页> 外文学位 >Undergraduate alumni annual giving participation: A qualitative study assessing the readiness of collegiate annual giving programs to include undergraduate learning mode as a segmentation strategy for solicitations
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Undergraduate alumni annual giving participation: A qualitative study assessing the readiness of collegiate annual giving programs to include undergraduate learning mode as a segmentation strategy for solicitations

机译：本科校友年度捐赠计划：一项定性研究，评估大学年度捐赠计划的准备情况，将本科学习模式作为招生细分策略

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摘要

Objective: This study examined whether there is a demonstrated difference in undergraduate annual giving participation rates based on learning mode (face-to-face, online only, or blended/hybrid). The study explored the relationship between institutional annual giving offices and undergraduate alumni from traditional, not-for- profit institutions with an overt residential college tradition for undergraduate education. In addition, the study observed post-graduate engagement between alumni and institution based on learning mode.;Method: Data was collected through two primary channels---(1) a national survey of US undergraduate degree holders using a social media group and the Amazon Mechanical Turk and (2) semi-structured personal interviews with annual giving directors at 10 US colleges and universities. Secondary data was collected through publicly available sources such as websites, rankings publications, and the National Center for Education Statistics.;Results: Results showed limited direct findings due to a lack of consistent data across institutions and no aggregated national data repository for annual giving data inclusive of learning mode. From the interviews, four primary roadblocks to increasing undergraduate annual giving participation emerged: (1) technology and data, (2) campus leadership, (3) staffing limitations, and (4) philanthropic education and campus culture.;Conclusions: Despite the arguably insignificant impact alumni annual giving participation has on institutional rankings, annual giving should be a priority on college campuses. This research, and the higher education fundraising literature, emphasize the important relationship between major gift pipeline development and a successful annual giving program. As college-going students consider all options for their degree, institutions must consider carefully how they will engage and ultimately solicit their alumni. How a graduate earned his or her degree is an important data point that directly relates to how that person interacted with the institution during his or her program of study. Colleges that are successful at annual giving develop personalized strategies that demonstrate an understanding of the relationship the graduate has with the college.
机译：目的：本研究基于学习模式（面对面，仅在线或混合/混合）检查了本科生的年度捐赠参与率是否存在明显差异。该研究探索了机构年度捐赠办公室与来自传统的非营利性机构的校友的关系，这些机构具有明显的住宅学院传统，用于本科教育。此外，该研究还根据学习模式观察了校友和机构之间的研究生互动。方法：通过两个主要渠道收集数据：（1）使用社交媒体小组对美国本科学位持有者进行的全国调查，以及Amazon Mechanical Turk和（2）对美国10所大学和学院的年度领导者进行的半结构化个人访谈。通过网站，排名出版物和国家教育统计中心等公开来源收集二级数据。结果：由于各机构之间缺乏一致的数据，并且没有用于汇总年度捐赠数据的国家汇总数据库，结果显示有限的直接调查结果包括学习模式。从访谈中，出现了四个主要障碍，这些障碍构成了增加本科生年度捐赠的主要途径：（1）技术和数据，（2）校园领导力，（3）人员配备限制，以及（4）慈善教育和校园文化。校友年度捐赠对机构排名的影响不大，在大学校园中应优先考虑年度捐赠。这项研究以及高等教育筹款文献着重指出了主要赠款开发与成功的年度赠款计划之间的重要关系。当即将上大学的学生考虑其学位的所有选择时，机构必须仔细考虑他们将如何参与并最终招募他们的校友。毕业生如何获得学位是一个重要的数据点，直接关系到该人在其学习计划中与大学的互动方式。能够成功提供年度资助的大学会制定个性化策略，以显示出对毕业生与大学之间关系的理解。

著录项

  • 作者

    Hennessy, Colin David.;

  • 作者单位

    University of Pennsylvania.;

  • 授予单位 University of Pennsylvania.;
  • 学科 Higher education administration.;Educational administration.
  • 学位 Ed.D.
  • 年度 2016
  • 页码 145 p.
  • 总页数 145
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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