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首页> 外文学位 >Arkansas daily newspaper editors attitudes toward agriculture and the gatekeeping criteria used when publishing agricultural news.
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Arkansas daily newspaper editors attitudes toward agriculture and the gatekeeping criteria used when publishing agricultural news.

机译：阿肯色州日报编辑对农业的态度以及发布农业新闻时使用的守门标准。

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The primary purpose of this study was to determine Arkansas daily newspaper editors' attitudes toward agriculture that might affect their decision to print, or not to print, agricultural news. The study used a web-delivered instrument developed by the researcher. The population of the study consisted of the primary editor of each daily newspaper in Arkansas, as identified by Burrelle's Information Services (1999).; Of the editors responding to the questionnaire, 81% were male. The mean reported age was 44.8, with a range of 31–59 years. Most editors lived in a rural area, worked for newspapers that were corporately owned, had 10 or more years experience in journalism, and had considerable experience in writing agricultural news stories. Most were well educated, but had completed only a few college courses in agriculture. Two-thirds of Arkansas' daily newspapers published an agricultural section, but less than one-fourth employed an agricultural reporter. For the most part, editors believed that their readers' interests coincided with their own. Health, food safety, and environmental issues were viewed as the areas of greatest interest. Editors possessed positive attitudes toward the agricultural industry, although they were less positive about the image of agriculture or about agriculture's performance in educating the public about the agricultural industry. Editors agreed that journalists should receive instruction in agriculture and that K–12 students should be required to take at least one course in agriculture.; It was recommended that university faculty in journalism and agriculture collaborate to provide a course for students and/or young journalists about agricultural issues, and be encouraged to continue positive, open relationships with journalists to ensure open lines of communication to disseminate information about agricultural issues. Workshops should be conducted for college of agriculture faculty, extension personnel, and university researchers on how to work with, and give appropriate responses to, media representatives.
机译：这项研究的主要目的是确定阿肯色州每日报纸编辑对农业的态度，这可能会影响他们印刷或不印刷农业新闻的决定。该研究使用了由研究人员开发的网络交付工具。该研究的人群由Burrelle的Information Services（1999）确定的阿肯色州每份日报的主要编辑组成。回答问卷的编辑中，男性占81％。报告的平均年龄为44.8岁，范围为31-59岁。大多数编辑住在农村地区，为公司所有的报纸工作，在新闻界拥有10年或10年以上的经验，并且在撰写农业新闻故事方面具有相当的经验。大多数人受过良好的教育，但只完成了一些农业大学课程。阿肯色州日报的三分之二出版了农业版块，但不到四分之一雇用了农业记者。在大多数情况下，编辑认为读者的兴趣与自己的兴趣相吻合。健康，食品安全和环境问题被视为最受关注的领域。编辑们对农业产业抱有积极的态度，尽管他们对农业的形象或农业在教育公众方面对农业的表现不那么积极。编辑同意，新闻工作者应接受农业方面的指导，应要求K-12学生参加至少一门农业方面的课程。建议大学新闻与农业学院合作为学生和/或年轻的新闻工作者提供一门有关农业问题的课程，并鼓励他们继续与新闻工作者建立积极，开放的关系，以确保开放的沟通渠道来传播有关农业问题的信息。应该为农业学院，推广人员和大学研究人员举办有关如何与媒体代表合作并给予适当回应的讲习班。

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