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Gender Differences in Risk Perception of Trust and Bias in Cyberspace.

机译：网络空间中信任和偏见的风险感知中的性别差异。

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摘要

This research investigated risk perception related to trust and bias in cyberspace under levels of cognitive risks. It was hypothesized that risk perception in cyberspace is different by gender and influenced by trust-bias and fear-privacy factors. Based on Kahneman's and Tversky's Prospect Theory, the trust-bias risk quadrants determine how an individual will perceive usage of cyberspace with high or low trust; high or low bias; high or low fear; and high or low privacy behavior. This research sought to mitigate the perception of risks in gender while performing certain online activities. The goal of the research is to raise awareness of the users' experiences and practices concerning risky and safer use of the internet, and promote a safer atmosphere for users of cyberspace. The researcher designed and implemented instruments that consisted of three stages. The first stage termed pre-trust and bias questions were refined into two instruments with 26 fear and 28 privacy questions based on a five-point Likert scale. The two instruments were aggregated using an exploratory factor analysis. The second stage was the development of risk bias-trust questionnaire RBTQ scenario instrument used to capture levels of trust and bias. After completing the two stages, the participants used a computer scale to record their levels of trust-bias for the four RBTQ scenarios. The results of the RBTQ were combined with the fear and privacy instrument data. Two analyses were conducted (correlation analysis and ANOVA) that investigated 1) relationship strengths and 2) differences in gender across each risk quadrant. The results revealed women are more comfortable using cyberspace casually for activities such as email, social media, and sharing some personal information online. The results also revealed that males were found to distrust certain activities online, such as buying a product online from a foreign seller in fear of not being trustworthy. The outcome of this research may contribute in designing better online interface and may improve user safety in cyberspace.
机译：这项研究调查了在认知风险水平下与网络空间中的信任和偏见相关的风险感知。据推测，网络空间中的风险感知因性别而异，并且受信任偏见和恐惧-隐私因素的影响。基于卡尼曼（Kahneman）和特维尔斯基（Tversky）的前景理论，信任偏见风险象限确定个人如何以高信任度或低信任度来感知网络空间的使用。高或低偏差；高或低的恐惧；以及高低隐私行为。这项研究旨在减轻在进行某些在线活动时对性别风险的感知。该研究的目的是提高用户对互联网风险和安全使用体验和做法的认识，并为网络空间用户营造更安全的氛围。研究人员设计和实施了包括三个阶段的仪器。根据五点李克特量表，第一阶段被称为信任前和偏见问题，分为两个工具，包括26个恐惧和28个隐私问题。使用探索性因素分析对这两种工具进行汇总。第二阶段是开发风险偏倚-信任问卷RBTQ情景工具，以获取信任和偏倚的程度。在完成两个阶段后，参与者使用计算机规模记录了四个RBTQ方案的信任度水平。 RBTQ的结果与恐惧和隐私工具数据结合在一起。进行了两项分析（相关性分析和方差分析），这些研究调查了1）关系强度和2）每个风险象限中的性别差异。结果表明，女性更愿意随便使用网络空间进行诸如电子邮件，社交媒体和在线共享一些个人信息之类的活动。结果还显示，发现男性不信任某些在线活动，例如担心不值得从国外卖家在线购买产品。这项研究的结果可能有助于设计更好的在线界面，并可能改善网络空间中的用户安全。

著录项

  • 作者

    Idoye, Emeka Patrick.;

  • 作者单位

    North Carolina Agricultural and Technical State University.;

  • 授予单位 North Carolina Agricultural and Technical State University.;
  • 学科 Industrial engineering.
  • 学位 Ph.D.
  • 年度 2016
  • 页码 145 p.
  • 总页数 145
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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