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The impact and prevalence of mentoring in the field of public relations: A study of the Public Relations Society of America membership.

机译：指导在公共关系领域的影响和盛行：美国公共关系学会会员资格研究。

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摘要

The impact and prevalence of mentoring in the field of public relations were investigated. A mail survey was sent to 476 randomly selected members of the Public Relations Society of America. Forty-five percent of the surveys were returned. Mentoring was prevalent among these public relations practitioners, as 68 percent had been mentored at some point in their careers and 64.2 percent had served as mentors. Mentoring also had a positive impact on their careers. Formal mentoring programs were not as prevalent among practitioners as informal mentoring relationships, and those who had experienced both formal and informal relationships cited informal as being more valuable. Findings showed that mentoring was important to career success and satisfaction, and respondents who had been mentored reported greater career success and satisfaction than those who had not.
机译：研究了指导在公共关系领域的影响和普遍性。已向476个美国公共关系协会随机选择的成员发送邮件调查。百分之四十五的调查被退回。在这些公共关系从业人员中，指导很普遍，因为68％的人在职业生涯的某个时候受到过指导，而64.2％的人曾担任过指导者。指导也对他们的职业生涯产生了积极的影响。正式的指导计划在实践者中不像非正式的指导关系那样普遍，并且那些既有正式关系又有非正式关系的人认为非正式关系是更有价值的。研究结果表明，指导对于职业生涯的成功和满意度很重要，接受过指导的受访者报告的职业成功和满意度要高于没有接受指导的受访者。

著录项

  • 作者

    Martinusen, Elizabeth Anne.;

  • 作者单位

    California State University, Fresno.;

  • 授予单位 California State University, Fresno.;
  • 学科 Mass communication.;Adult education.;Marketing.
  • 学位 M.A.
  • 年度 1999
  • 页码 115 p.
  • 总页数 115
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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