• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文学位 >The federal government versus the tobacco industry: Regulating tobacco advertising and sport sponsorship in Canada.
【24h】

The federal government versus the tobacco industry: Regulating tobacco advertising and sport sponsorship in Canada.

机译：联邦政府与烟草业的关系：规范加拿大的烟草广告和体育赞助。

获取原文
获取原文并翻译 | 示例
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The Tobacco Products Control Act, which was enacted on June 28, 1988, prohibits tobacco product advertising. A public policy analysis framework that was adapted from Leslie Pal (1992) was utilized to provide an examination of the Tobacco Products Control Act. This framework takes into account the determinants, the content, and the implementation of a policy. The key determinants of the Tobacco Products Control Act were the health implications of smoking and the inability of the tobacco industry to effectively self-regulate. Anti-smoking and health-care groups contend that such legislation was necessary to prevent overall consumption levels from increasing and to assure that tobacco advertisements were not directed towards children. Meanwhile, tobacco industry representatives claim that its advertising was directed towards a "mature" market of existing smokers. From such a viewpoint, tobacco advertising does not influence overall consumption levels, but rather affects the market share of each cigarette brand.;Imperial Tobacco Ltd. and RJR-Macdonald Inc. have legally challenged the Tobacco Products Control Act, claiming it is an infringement of commercial expression as stated by Section 2(b) of the Canadian Charter of Rights and Freedoms. The Supreme Court of Canada must decide whether or not this claim is justified.;The sponsoring of cultural and sporting events by tobacco companies is still permitted under the Tobacco Products Control Act and as such is an opportunity for these companies to find loopholes in the existing legislation. The federal government has implemented a policy pertaining to national sport organizations (NSOs) and sport sponsorship by tobacco companies, but it is not applicable to NSO-sanctioned events that involve predominantly professional athletes. Some professional sports leagues have developed policies regarding tobacco advertising and sponsorship. Conclusions and recommendations are provided for how to overcome the Tobacco Products Control Act's numerous loopholes.
机译：1988年6月28日颁布的《烟草制品管制法》禁止烟草制品广告。利用莱斯利·帕尔（Leslie Pal，1992）改编的公共政策分析框架对《烟草制品控制法》进行了研究。该框架考虑了政策的决定因素，内容和实施。 《烟草制品控制法》的关键决定因素是吸烟对健康的影响以及烟草业无法有效自我调节。禁烟和保健团体争辩说，这样的立法是必要的，以防止总体消费水平增加，并确保烟草广告不针对儿童。同时，烟草业代表声称其广告针对的是现有吸烟者的“成熟”市场。从这种观点来看，烟草广告不会影响整体消费水平，而是会影响每个卷烟品牌的市场份额。； Imperial Tobacco Ltd.和RJR-Macdonald Inc.在法律上对《烟草制品控制法》提出质疑，声称这是侵权行为。 《加拿大权利与自由宪章》第2（b）节所述的商业表达形式。加拿大最高法院必须决定这一主张是否合理。《烟草制品管制法》仍然允许烟草公司赞助文化和体育活动，因此，这些公司有机会在现有的漏洞中寻找漏洞。立法。联邦政府已实施了一项有关国家体育组织（NSO）和烟草公司体育赞助的政策，但不适用于NSO认可的主要涉及职业运动员的赛事。一些专业体育联盟已经制定了有关烟草广告和赞助的政策。提供了有关如何克服《烟草制品管制法》众多漏洞的结论和建议。

著录项

  • 作者

    Dewhirst, Timothy.;

  • 作者单位

    Queen's University (Canada).;

  • 授予单位 Queen's University (Canada).;
  • 学科 Business Administration Marketing.;Political Science Public Administration.;Mass Communications.;Recreation.;Health Sciences Public Health.
  • 学位 M.A.
  • 年度 1995
  • 页码 250 p.
  • 总页数 250
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号