• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文学位 >Compensatory versus non-compensatory choice strategies in limited problem-solving consumer behavior: Engel-Kollat-Blackwell versus Howard models.
【24h】

Compensatory versus non-compensatory choice strategies in limited problem-solving consumer behavior: Engel-Kollat-Blackwell versus Howard models.

机译：解决问题的有限消费者行为中的补偿与非补偿选择策略：Engel-Kollat​​-Blackwell与Howard模型。

获取原文
获取原文并翻译 | 示例
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This dissertation examines whether consumers use compensatory or non-compensatory choice strategies while engaged in limited problem solving with low involvement products. Subjects in all phases of the research were undergraduate students enrolled in the introductory psychology classes at Memphis State University, providing a wide range of age and income.; One sample of 100 subjects was given a free-generation recall task to develop a list of product categories. These product categories were then listed in a questionnaire given to 250 subjects, who reported which of seven consumer choice strategies they use when purchasing each of the products listed. Product involvement was then determined for those product categories by asking 170 subjects to report how many steps in a 5-step purchase process were used when purchasing a particular product. Of those product categories, 20 were selected for the final experimental manipulation based on their involvement scores, 10 high and 10 low.; The independent variables were the level of product involvement and the type of choice strategy. The dependent variable was the likelihood of strategy selection. There were two levels of involvement, high and low, and seven choice strategies: Lexicographic, Conjunctive, Sequential Elimination, Weighted Additive, Simple Additive, Phased Decision, and Affect Referral. The null hypothesis was: There is no difference between the seven different consumer choice strategies used for high versus low involvement products.; A repeated measures analysis of variance was performed on the dependent variable with products as the unit of analysis. There was a significant main effect of strategy, but not of involvement. Results show consumers believe they use non-compensatory choice strategies more often than compensatory choice strategies for both high and low involvement products. Results therefore support Engel's model and contradict Howard's regarding low involvement products. However, results contradict both models' predictions with respect to high involvement products, as consumers believe they use non-compensatory strategies most often with high involvement products.; A significant interaction of involvement and strategy was found, indicating a preference by consumers to use compensatory strategies with high involvement products more than with low involvement products. In general, consumers believe they use simpler strategies more often than the complex strategies, but when they do use complex strategies it is more likely to occur with a high involvement product than a low involvement product.
机译：本文探讨了消费者在参与度低，产品参与度有限的问题解决方案中是采用补偿性还是非补偿性选择策略。研究的各个阶段的对象都是在孟菲斯州立大学攻读心理学入门课程的本科生，年龄和收入范围广泛。对100名受试者的一个样本进行了一次免费的召回任务，以制定产品类别列表。然后，这些产品类别在针对250位受试者的调查问卷中列出，这些受试者报告了他们在购买列出的每种产品时使用的七个消费者选择策略中的哪一个。然后，通过让170名受试者报告购买特定产品时在5步购买过程中使用了多少步来确定这些产品类别的产品参与度。在这些产品类别中，根据其参与度分数（高10分和低10分）选择了20种用于最终实验操作。自变量是产品参与程度和选择策略的类型。因变量是策略选择的可能性。有两个级别的参与，即高和低，以及七个选择策略：词典编纂，合取，顺序消除，加权加法，简单加法，分阶段决策和情感推荐。零假设是：用于高参与度产品和低参与度产品的七种不同的消费者选择策略之间没有差异。以产品为分析单位，对因变量进行了方差的重复测量分析。战略有重大的主要影响，但没有参与。结果表明，与高补偿和低投入产品相比，消费者相信他们比补偿性选择策略更常使用非补偿性选择策略。因此，结果支持了恩格尔的模型，并与霍华德关于低参与度产品的观点相矛盾。但是，结果与两个模型对高参与度产品的预测相抵触，因为消费者认为他们最常对高参与度产品使用非补偿性策略。发现参与和策略之间存在显着的交互作用，这表明消费者更倾向于使用高参与产品而不是低参与产品的补偿策略。总体而言，消费者认为与复杂策略相比，他们使用更简单的策略的频率更高，但是当他们使用复杂策略时，与低参与度产品相比，高参与度产品更有可能发生。

著录项

  • 作者

    Tidwell, Paula Marcella.;

  • 作者单位

    Memphis State University.;

  • 授予单位 Memphis State University.;
  • 学科 Business Administration Marketing.; Psychology General.; Psychology Experimental.
  • 学位 Ph.D.
  • 年度 1993
  • 页码 72 p.
  • 总页数 72
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 贸易经济;心理学;心理学;
  • 关键词

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号