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Designing social production models to support producer-consumer collaboration and innovation in digital social spaces.

机译:设计社交生产模型以支持生产商-消费者在数字社交空间中的协作和创新。

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摘要

The first decade of the twenty-first century has seen dramatic advances in Internet technologies. Digital social spaces have emerged as popular Internet applications that are radically changing how firms and consumers of digital content interact.;In the first chapter "Research Agenda" I introduce my research and the context within which it is developed.;In the second chapter "Digital Consumer Networks and Producer-Consumer Collaboration: Innovation and Product Development in the Video Game Industry", I show how producers may partially open proprietary content to consumers to allow them to co-create derivative products. By re-appropriating these derivatives, the firms are successfully outsourcing parts of their design and development process to consumer networks. Applying economic analysis, I explore the potential benefits and risks of co-creation and derive the optimal combination of copyright enforcement and consumer compensation levels.;In the third chapter "Firms and Innovative Digital Consumer Networks: An Analysis of Social Network Structure and Innovation Selection Mechanism", I explore how word of mouth effects are an important indicator of the popularity and economic potential of newly available digital goods. I present three selection mechanisms that firms can employ in order to identify user-generated product innovations that are fit for re-appropriation. The first is based on direct peer-review, the second uses a simple evolutionary game theoretic model, and the third proposes a stochastic epidemiological innovation diffusion model.;In the fourth chapter "The Evolution of Innovation in Digital Social Spaces through Mutation, Natural Selection and Reuse of Novel Synthetic Routines", I examine the particular question of how innovations diffuse across digital social space designs and affect change on the industry level. I apply evolutionary theory as a theoretical lens and develop a stochastic process model that allows studying the factors that determine which innovations survive in the market and which do not. Analytical analysis of the proposed process model enables the examination of how organizational strategies affect industry trends and the determination of the conditions under which standardization in the industry is achieved.;In the fifth chapter "Strategic Implications" I discuss the risks faced by firms in the digital social space industry that are adopting co-creation approaches. My research suggests that effective management of the collaboration between producers and consumers is key for sustainable co-creation business models.;I conclude with the sixth chapter and present directions for future research.
机译:二十一世纪的前十年,互联网技术取得了巨大进步。数字社交空间已经成为流行的Internet应用程序,它们正在根本上改变数字内容的公司和消费者之间的交互方式。;在第一章“研究议程”中,我介绍了我的研究及其发展的背景。在第二章中,“ “数字消费者网络和生产者与消费者之间的合作:视频游戏行业中的创新和产品开发”,我展示了生产者如何部分向消费者开放专有内容,以允许他们共同创造衍生产品。通过重新分配这些衍生产品,这些公司成功地将其设计和开发过程的一部分外包给了消费者网络。应用经济分析,我探索了共创的潜在收益和风险,并得出了版权执法和消费者补偿水平的最佳组合。;第三章“公司和创新的数字消费者网络:社会网络结构和创新选择的分析”机制”,我将探讨口耳相传的效果如何成为新的数字商品的受欢迎程度和经济潜力的重要指标。我提出了公司可以采用的三种选择机制,以识别适合重新使用的用户生成的产品创新。第一个基于直接的同行评议,第二个使用简单的进化博弈理论模型,第三个提出了随机流行病学创新扩散模型。第四章“通过变异,自然选择的数字社会空间中的创新演化”。和“新颖合成例程的重用”,我研究了一个特殊问题,即创新如何在数字社交空间设计中传播并在行业层面影响变化。我将进化论作为理论的视角,并开发了一个随机过程模型,该模型可以研究决定哪些创新在市场上生存,哪些没有生存的因素。对提出的过程模型的分析可以检查组织策略如何影响行业趋势,并确定实现行业标准化的条件。在第五章“战略含义”中,我讨论了企业在企业中所面临的风险。正在采用共同创造方法的数字社会空间产业。我的研究表明,有效管理生产者和消费者之间的协作对于可持续的共创商业模式至关重要。我在第六章作了总结,并提出了未来研究的方向。

著录项

  • 作者

    Arakji, Reina Y.;

  • 作者单位

    City University of New York.;

  • 授予单位 City University of New York.;
  • 学科 Business Administration General.;Information Science.
  • 学位 Ph.D.
  • 年度 2009
  • 页码 147 p.
  • 总页数 147
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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