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Actions Speak Louder than Words: How Social Influence Affects Gen Z’S Attitude Toward Personalized Marketing, Brand Loyalty, Ad Avoidance, and Brand Avoidance Behaviors

机译：行动胜于雄辩：社会影响如何影响Gen Z对个性化营销，品牌忠诚度，广告避免和品牌避免行为的态度

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作者
McKee, Kathleen.;
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作者单位

University of Wisconsin-Whitewater.;

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授予单位 University of Wisconsin-Whitewater.;
学科
学位 D.B.A.
年度 2021
页码 179 p.
总页数 179
原文格式 PDF
正文语种 eng
中图分类
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1. Brand Actions on Social Media: Direct Effects on Electronic Word of Mouth (eWOM) and Moderating Effects of Brand Loyalty and Social Media Usage Intensity [J] . Youngtae Choi, Andrew Thoeni, Michael W. Kroff Journal Relationship Marketing . 2018,第1期

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2. Do actions speak louder than words? Classroom attitudes and behavior in relation to bullying in early adolescence. [J] . Scholte R, Sentse M, Granic I Journal of clinical child and adolescent psychology: the official journal for the Society of Clinical Child and Adolescent Psychology, American Psychological Association, Division 53 . 2010,第6期

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3. Do Actions Speak Louder Than Words? Classroom Attitudes and Behavior in Relation to Bullying in Early Adolescence [J] . Ron Scholte Miranda Sentse Isabela Granic Journal of Clinical Child & Adolescent Psychology . 2010,第6期

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4. The influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty [C] . A.D.E.Putri, Indarini, D. Anandya International Symposium on Management . 2019

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5. The dimensions of brand loyalty and their relationship to brand behaviors and marketing actions. [D] . Dorsett, Adlai David Samuel. 1999

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6. Actions speak louder than words: An elaborated theoretical model of the social functions of self-injury and other harmful behaviors [O] . Matthew K. Nock -1

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7. The Mediating Role of Brand Performance on the Relationship between Confusion - Brand Loyalty and Uncertainty Avoidance - Brand Loyalty [O] . Çiğdem UNURLU 2019

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Actions Speak Louder than Words: How Social Influence Affects Gen Z’S Attitude Toward Personalized Marketing, Brand Loyalty, Ad Avoidance, and Brand Avoidance Behaviors

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