目前在移动互联网快速发展的推动下,在知识分享社区中存在大量的泛在式的知识传播现象,研究其传播规律是知识传播的核心问题,对提高知识分享社区的知识传播效果和促进学习型社会的形成具有重要意义.该研究以信息传播理论、泛在学习理论为基础,以知识分享社区"知乎"为个案,提出了泛在学习环境下知识分享社区的知识传播路径与要素.其路径包括知识诉求阶段、知识交换阶段、知识再生阶段三个阶段,其要素包括融合性的传播主体、个性化的传播目的、泛在化的传播方式、参与式的内容生产、聚合性的传播内容、再生式的知识转化和良性的传播效果.最后运用问卷调查、T检验和单因子方差分析等分析方法,总结了泛在学习环境下知识分享社区的知识传播的九个影响因素:个人特征、使用与满足、社区环境、利他心理、信任、自我价值、群体交互、知识自我效能和认可度.%At present, with the rapid development of mobile Internet, there are a large number of ubiquitous knowledge communication phenomena in knowledge sharing community, and the study of its regularities has become the core issue of knowledge communication. This is of great significance to the improvement of knowledge sharing in the knowledge sharing community and the formation of a learning society. Based on the theory of information communication and ubiquitous learning, the knowledge communication path and elements of knowledge sharing community in ubiquitous learning environment is constructed in the case of knowledge sharing in the community. There are three sharing stages in knowledge sharing community: the first is the demands of knowledge, the second is the exchange of knowledge, and the third is the regeneration of knowledge. It includes seven elements: the integrated subject, the personalized target, the ubiquitous way, the participated production, the aggregated contents, the regenerative conversion, and the productive effect. The methods of questionnaire, T test and One-Way ANOVA are used. The nine influencing factors of knowledge communication in the knowledge sharing community under the ubiquitous learning environment are summarized: individual characteristics, use and satisfaction, community environment, altruism, trust, self-value, social interaction, knowledge self-efficacy and recognition.
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