Construction of community health service brand can not only establish the residents' long - term trust to the community health services, thus improving the unreasonable distribution of medical visits, but also raise the efficiency and quality of the primary prevention health care so as to improve the health level of the whole population. By applying the SWOT theory in management, here we analyze in - depth the advantages and disadvantages, opportunities and threats about the construction of community health service brand, and then provide some countermeasures and proposals for the construction in China.%社区卫生服务品牌的建设,不仅可以使群众形成对社区卫生服务的长期信任,改善我国目前就医分布的不合理状况,而且还可以提高初级预防保健的效率和质量,提高整个人群的健康水平.本研究运用管理学中的SWOT理论,深入分析社区卫生服务品牌建设的优势及劣势以及面临的机会和威胁,进而对我国社区卫生服务品牌建设提供对策和建议.
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