By expounding the connotation of doctor-patient relationship, this paper looked upon the public or audience in the sense of journalism and communication as potential patients, and emphasized the influence of mass media, that is to say, widely analyzed more macroscopical"doctor-patient -media relationships" from analyzing the doctor-patient relationship. And from the perspective of social psychology, this paper analyzed the influence of media coverage on the public from three aspects of cognition, emotion and memory, to explore its mechanism in doctor-patient relationship.%通过丰富医患关系的内涵,将公众或新闻传播学意义上的受众视为潜在患者,强调突出大众媒体的影响,即从分析医、患两者关系,拓展分析更为广义的"医患媒关系".并以社会心理学视角切入,从认知、情绪、记忆三个层面,分析媒体报道对公众的影响,以探究其在医患关系中的作用机制.
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