Ideological and political education as a college students quality education and moral education in the major media and one of the means, the student's world outlook, outlook on life and value has a great influence. With the development of economic globalization and China's social changes in the environment, college students ideological work, the emergence of new problems, under the new situation in order to ensure the overall healthy development of students, help them establish correct life attitude must innovate ideological and political education way, improve work effectiveness, further optimization of the ideological and political work in universities.%高校思想政治教育作为高校学子素质教育和德育教育的主要媒介和手段之一，对其学生的世界观、人生观和价值观有着极大的影响作用。随着经济全球化的发展和我国社会大环境的变化，高校学予的思想工作出现了新的问题，在新形势下要想保证学生的全面健康发展，帮助他们树立正确的做人处事态度就必须革新高校思想政治教育的途径，提高其工作的实效性，进一步优化高校的思想政治教育工作。
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