通过阐述企业文化的概念，探讨企业文化建设工作的重要意义，提出做好企业文化建设工作的有效策略，以期提高企业的核心竞争力。%Through the elaboration of the concept of corporate culture to explore the significance of enterprise culture construction, proposes to improve the effective strategy for the construction of enterprise culture, in order to improve the core competitiveness of enterprises.
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