分析了绿色食品企业品牌营销中存在的问题:营销理念落后、品牌定位不明确、价格制定不规范、渠道网络不健全、忽视品牌传播.并从产品、定价、渠道、促销4个方面提出提高绿色食品企业的品牌效应.%Problems in brand marketing strategy of green food were analyzed, namely,lagging marketing idea,undefined brand positioning,non-standard pricing decision,unsound channel network,ignored brand spread. Moreover,measures for improving the brand effects of green food were proposed from four aspects of products, pricing, channels and promotion.
展开▼
