Based on the analysis of the strengths, weaknesses, opportunities and challenges of the Shaanxi apple industry, four strategic schemes were proposed, namely outspread development, competition, defensive and conservative.%在分析陕西苹果产业的优势、劣势、机会、挑战的基础上,提出扩张发展型、竞争型、防御型、保守型4种战略方案.
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