The synergy between characteristic agricultural industrialization and brand development was studied. As indicated by the results, industrialization is the foundation of brand development, and it provides economic basis, influential power and connotation for brand development ; but industrialization should adhere to the brand strategy, and improve its connotation and accelerate its pace with the aid of brand strategy. On this basis, it was pointed out that the development of characteristic agricultural should stick to the synergic development of industrialization and brand development.%对特色农业产业化与品牌化的协同关系进行了研究,结果表明:产业化是品牌化的基础,产业化为品牌化提供了经济基础、影响力和品牌内涵;而产业化应当以品牌战略为指导,用品牌战略提升产业化的内涵和加速产业化进程.在研究的基础上指出特色农业在发展中应该坚持产业化和品牌化是同一过程、协同发展的指导思想.
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