With the relevant data collected from visitors and factor analysis method, the model to calculate the attractiveness of the comprehensive ancient villages and towns tourism was constructed, which had certain theoretical and practical guidance values to the resources and market development of ancient villages and towns tourism.%通过游客调查获取相关数据,借助因子分析法构建了古村镇综合旅游吸引力计算模型,对古村镇旅游资源开发和市场开发具有一定的理论和实践指导意义.
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