The generation and development of Witkey were described, the specificity of incentive education measure in agricultural colleges and universities was analyzed, and how to carry out incentive education for agricultural colleges and universities students through methods such as virtual integration and organized bidding etc. was studied under the education Witkey mode. It is greatly beneficial for students in agricultural colleges and universities to stimulate their potential, enhance learning enthusiasm, strengthen their confidence and self-realization.%描述了威客的产生和发展、教育威客的产生,分析了教育威客模式下农业院校激励教育措施研究的特殊性,研究教育威客模式下如何通过虚拟积分、组织投标等措施进行农业院校大学生激励教育.改革对于增强农业院校大学生自信心、激发其潜能、提高学习热情、实现大学生自我价值十分有益.
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