China is still weak in bamboo product design, although it produces a large number of bamboo products.One of the reasons is that insufficient training leads to lack of innovative talents in bamboo product design.Corresponding to the diversified perceptual demand of customers, in the course, an interactive teaching practice oriented to bamboo-product perceptual design was created.Firstly, the students were guided to understand the perceptual design topic.Secondly, they were directed to find out the perceptual demands of target users by verbal protocol method.Thirdly, they were guided to make perceptual concept matching diagram to analyze the perceptual demand, then experienced bamboo product perceptual design practice further.By using this new learning method, the students can deeply understand the perceptual design to fulfill the diversified demands of bamboo products.They can actively participate the class and the interaction is fine, this is good to improve their learning enthusiasm in bamboo product design, and contributes to create excellent teaching atmosphere.%中国是竹产业大国,却是竹产品设计小国,很重要的原因是同缺少对这方面的人才培养有关,导致竹产品创新人才缺乏.我们在课程中以消费者多样化感性需求为起点,设立竹产品感性设计互动教学实践环节.首先,引导学生明确竹产品感性设计课题;其次通过口语分析方法让学生找出目标用户的感性需求,接下来,指导学生制作感性概念匹配图版的方式来体会感性需求,然后,让学生通过竹产品设计实践更进一步体验竹产品感性设计.在这个新的学习方法下加深了学生对竹产品的感性多样化需求的设计认识,学生参与性强,课堂上的互动较好,有助于提高对竹产品设计学习的积极性,创造了良好的教学氛围.
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