A new urbanization requires taking people-oriented, paying more attention to living quality and satisfaction of the residents. On the basis of measuring residents’ satisfaction, by using 3 646 survey data of Foshan urban residents, the study found that, after controlling of personal characteristics, occupational differences and regional variables, factors compared to other towns had the greatest influence on the residents’ satisfaction. Thus, it is the key to improve the urban competitiveness under the new situation by taking implementation of differentiated urban development strategy and highlighting regional urban competitive advantage.%新型城镇化要求以人为本,更加注重居民的生活质量和满意度。利用佛山城镇居民3646份调研数据,在测算居民满意度的基础上,计量分析居民满意度影响因素。研究发现,在控制了个人特征、职业差异和地区变量后,与其他城镇比较因素对居民满意度影响最大,因此推行差异化城镇发展策略,突出区域城镇竞争优势是新形势下提高城镇竞争力的关键。
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