首页> 中文期刊> 《临沂大学学报》 >基于AHP分析法的现代节庆评估指标体系研究——以中国(曲阜)国际孔子文化节为例

基于AHP分析法的现代节庆评估指标体系研究——以中国(曲阜)国际孔子文化节为例

         

摘要

近年来,我国各地成功举办了许多节庆活动,节庆活动在城市经济中发挥着越来越重要的作用。节庆评估系统对于规范节庆活动、节庆的活动效果和培育品牌节庆有着重要的意义。但目前,我国并没有标准的、系统的节庆评估体系。从节庆活动的利益相关者出发,依据现代节庆评估的指标体系,采用层次分析法,并运用DPS数据处理软件计算出各指标的权重,确定各指标对现代节庆举办的影响程度,以中国(曲阜)国际孔子文化节为例进行验证此指标体系的可行性。%In recent years,China has successfully hosted many festival activities which play more and more important roles in urban economy.Festival evaluation system has important sense in regulating festival activities,festival activities effect and cultivating brand festival,but now China has no standard and systematic festival evaluation system.This paper is trying to establish modern festivals evaluation index system from the aspect of stakeholders of the modern festival,that is,the index system which influences the festival holding.Besides,the paper uses analytic hierarchy process and DPS data processing software to calculate the weight of each index and to confirm the effect of each index in the modern festival holding.And the paper verifies the feasibility of this index system with the example of China(Qufu)international Confucius cultural festival.

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