在对游客体验和博物馆文化创意旅游产品关系探讨的基础上，探究文化创意在博物馆旅游发展中的融入。以调查南通博物馆群文化创意旅游发展的状况为基础，提出了体验式博物馆文化创意旅游的创新发展模式，尝试找到一条适于南通博物馆文化创意旅游的发展之路。%On the basis of studying the relationship between cultural and creative tourism products of muse-ums and visitors’experiences, this paper explores the cultural innovation in museum tourism. Based on the development and research problems of cultural and creative tourism in Nantong museums, this paper puts for-ward creative development models of innovative experimental museum cultural and creative tourism, trying to find a way for the development of cultural and creative tourism in Nantong museums.
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