Consumer psychology is an important compulsory course and basic professional course of the higher vocational chain management.In view of characteristics and teaching problems on consumer psychology course,higher vocational consumer psychology needs teaching reform..These teaching reform measures include constructing professional teaching faculty,scientifically selecting and developing applied teaching material,rationally selecting and designing teaching content,reforming the traditional single teaching method,and innovating teaching evaluation method.%《消费心理学》是高职连锁经营管理专业的一门重要的必修课程和专业基础课程。鉴于《消费心理学》课程特点和教学过程中存在的问题,课程需要进行教学改革,提出了建设专业的教学师资队伍、科学选用和开发适用教材、合理选择和设计的教学内容、改革传统单一的教学方法、改革与创新教学考核方式的教学改革措施。
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