Marketing and planning major in applied colleges shoulders the important task of providing medium and senior marketing and planning talents for the country. In today's eco-nomic globalization, the market has proposed higher require-ments for marketing and planning talents. To cultivate talents suitable for social demands, we should introduce modular teach-ing idea and method into marketing and planning teaching. This paper analyzes and researches the current talent cultivation mode for marketing and planning major in applied colleges, and pro-poses some feasible suggestions.%应用型高校营销与策划专业承担着为国家输送大量中高级营销与策划人才的重要任务.在经济全球化的今天,市场对营销与策划类专业人才提出了更高的要求.为了培养出适合社会需要的人才,需要在营销与策划专业教学中引入模块化的教学理念和方法.本文对当前应用型高校营销与策划专业人才培养模式进行了分析研究,并提出了一些具有操作性的建议.
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