People's aesthetic standard has changed greatly with the rapid development of technology.Personalized,diversified jewelry is the current trend for jewelry design which poses new challenges for jewelry designers.Therefore,designers have to develop creative thinking to design high-value jewelry instead of being conventional and making slavish im-itation.Selection of new materials and ground-breaking application of conventional tech-nique etc.reflect the creative thinking of a designer.Creative thinking is the heart and soul of jewelry design.%人们的审美观随着科技的高速发展发生了很大变化，个性化、多元化的珠宝首饰已是当代设计的趋势，对设计师也提出了更多的要求。因此，不能因循守旧、一味模仿，而要发挥创意思维设计高价值的文化珠宝首饰；在设计时新材料的选用、传统工艺的突破运用等更是设计师创意思维的体现。创意思维是珠宝首饰设计的核心与灵魂。
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