在高职院校由于学生生源的原因,普遍存在学生学习自觉性、学习成绩、学习态度、社会实践能力等均差距较大.反映在高职营销策划课程的教学中,这体现在两个方面,一是社会实践能力强的学生学习自觉性较差;二是学习态度好的学生社会实践能力普遍较弱.专业教学师怎么才能适应不同类型学生开展好相关的教学工作,需要教师对专业课程进行认真的教学设计,采取双项目并行模式,来开展相关的教学工作.%Due to students in the higher vocational college, there is a large gap in students' learning consciousness, learning achievement, learning attitude, ability of social practice. This is reflected in higher vocational marketing course teaching, including two aspects: one is that students with strong social practice ability have a poor learn; the other is that students with a good learning attitude always have a weak social practice ability. So how to adapt to different types of students to carry out related teaching work, teachers need to design the teaching about professional courses seriously, and take double parallel projects mode to carry out related work of teaching.
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