把"服务"作为幼儿园的产品,从顾客感知的视角研究民办幼儿园的服务质量.基于PZB服务感知质量差距模型,结合以访谈为主的调查结果,分析沧州市城区营利性幼儿园的服务质量差距,并据此提出服务质量差距的弥合对策,以期为提升城区营利性幼儿园的服务质量提供对策.%This paper takes "service" as the product of kindergarten and studies the service quality of private kindergarten from the perspective of customer perception. Based on the PZB service perceived quality gap model and the interview-based survey results, this paper analyzes the service quality gap between for-profit kindergartens in Cangzhou city and puts forward the measures to bridge the gap between service quality gaps so as to improve the service quality of for-profit kindergartens in urban areas.
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