"The teaching mode of teaching factory"is the characteristic of Singapore higher vocational education;it is not only a teaching site but the enterprise research and development centers, and the practice place for students. This paper, in the light of the main problems in marketing professional teaching practice in higher vocational education, puts forward the idea of the implementation of the "Teaching Engineering"practice teaching mode in the marketing professional.%“教学工厂”教学模式是新加坡高职教育的特色，既是教学场所又是企业科研开发中心，还是学生的实践场所。本文针对国内高职营销专业实践教学的主要问题，提出了在营销专业实施“教学工程”实践教学模式的构想。
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