The booming of Jiaxing electronic commerce has brought new opportunities to the service occupation. How should Jiaxing electronic commerce take advantage of this great chance and take a leap? Relating to the local characters of Jiaxing city, our article analyses its electronic commerce using SWOT analysis, and thus gives practical suggestions.% 嘉兴电子商务飞速发展给服务行业带来了新的商机。嘉兴电子商务该怎样才能把握好时机乘势而上？结合嘉兴自身特征，对嘉兴电子商务进行SWOT分析，并在此基础上予以合理的可行性建议。
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