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首页> 美国卫生研究院文献>Global Journal of Health Science >Emolabeling Effectively Reduces the Influence of Ambiguous Labeling on Food Packages Among Grocery Store Shoppers
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Emolabeling Effectively Reduces the Influence of Ambiguous Labeling on Food Packages Among Grocery Store Shoppers

机译：Emolabeling有效地减少了歧义标签对杂货店购物者食品包装的影响

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摘要

Despite increased regulations and policy enforcement for nutrition labeling, ambiguous labels on food items can still have deleterious effects on consumer perceptions of health. The present study used a counterbalanced within-subjects design to test if emolabeling—the use of emoticons to convey health information (happy = healthy; sad = not healthy)—will reduce the effects of ambiguous labels on consumer perceptions of the healthfulness of a food item. 85 grocery store shoppers were shown nutrition labels for a low calorie (LC) and a high calorie (HC) food with/without emolabels, and with an ambiguous label that either implied the food was healthy or unhealthy. Results showed that emolabels reduced the effectiveness of ambiguous labels: consumers rated the LC food as healthier and the HC food as less healthy when emolabels were added. The results suggest that, if implemented, this image-based emolabeling system could possibly be an effective buffer against the use of ambiguous labeling by food manufacturers.
机译：尽管增加了有关营养标签的法规和政策实施措施，但食品上的标签模糊不清仍可能对消费者的健康认知产生有害影响。本研究使用对象内部平衡设计来测试情绪标签（使用表情符号传达健康信息（快乐=健康；悲伤=不健康））是否会减少模糊标签对消费者对食物健康的看法的影响项目。向85个杂货店购物者显示了带有或不带有emolabel的低卡路里（LC）和高卡路里（HC）食品的营养标签，并且该标签含糊不清，暗示该食品健康或不健康。结果表明，emolabels降低了模糊标签的有效性：当添加emolabels时，消费者将LC食品更健康，将HC食品评为较不健康。结果表明，如果实施，这种基于图像的emolabel标签系统可能是食品制造商使用歧义标签的有效缓冲。

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