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Modeling Impact of Word of Mouth and E-Government on Online Social Presence during COVID-19 Outbreak: A Multi-Mediation Approach

机译:口头和电子政务对COVID-19爆发期间在线社交存在的影响建模:一种多媒介方法

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摘要

Although social presence plays an essential role under general conditions, its role becomes significant for societal protection during the quarantine period in epidemic outbreak. In this study, we attempted to identify the role of E-government and COVID-19 word of mouth in terms of their direct impact on online social presence during the outbreak as well as their impacts mediated by epidemic protection and attitudes toward epidemic outbreaks. For this purpose, a unique multi-mediation model is proposed to provide a new direction for research in the field of epidemic outbreaks and their control. Through random sampling, an online survey was conducted and data from 683participants were analyzed. Partial least squares structural equation modeling was used to test the relationships between the variables of interest. The study results revealed that the roles of E-government and COVID-19 word of mouth are positively related to online social presence during the outbreak. Epidemic protection and attitude toward epidemic outbreak were found to positively moderate the impact of the role of E-government and COVID-19 word of mouth on online social presence during the outbreak. The key findings of this study have both practical and academic implications.
机译:尽管社会存在在一般条件下起着至关重要的作用,但在疫情暴发的隔离期,其作用对于社会保护具有重要意义。在这项研究中,我们试图从电子政务和COVID-19口口相传的影响方面确定其在爆发期间对在线社交活动的直接影响,以及由流行病防护和对流行病爆发的态度所介导的影响。为此,提出了一种独特的多媒体模型,为流行病暴发及其控制领域的研究提供了新的方向。通过随机抽样,进行了在线调查,并对来自683名参与者的数据进行了分析。使用偏最小二乘结构方程建模来测试目标变量之间的关系。研究结果表明,在爆发期间,电子政务和COVID-19口口相传的作用与在线社交存在正相关。人们发现,流行病防护和对流行病的态度积极地缓解了电子政务和COVID-19口口相传对爆发期间在线社交活动的影响。这项研究的主要发现具有实践和学术意义。

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