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Examining Users’ Adoption of Precision Medicine: The Moderating Role of Medical Technical Knowledge

机译:检查用户对精密医学的采用:医学技术知识的调节作用

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摘要

Precision medical technologies have received a great deal of attention, but promoting such technologies remains a problem for enterprises and medical institutions. Adopting the unified theory of acceptance and use of technology (UTAUT) model and the health belief model (HBM), this study investigated the key factors affecting users’ willingness to adopt precision medicine (PM) in terms of technical factors and external stimuli. Based on 415 questionnaires, performance expectancy, price value, social influence, and perceived threat of disease were found to significantly increase users willingness to adopt PM; meanwhile, privacy risks had the opposite effect. Knowledge about PM was found to strengthen the positive effect of performance expectancy, price value, social influence, and perceived threat of disease on willingness to adopt PM and weaken the negative effect of privacy risk. This study demonstrates the successful application of UTAUT to the medical field while also providing guidance for the promotion of PM.
机译:精密医疗技术受到了广泛的关注,但是推广此类技术仍然是企业和医疗机构面临的问题。本研究采用统一的技术接受和使用理论(UTAUT)模型和健康信念模型(HBM),从技术因素和外部刺激方面研究了影响用户使用精确医学(PM)意愿的关键因素。根据415份调查问卷,发现性能预期,价格价值,社会影响力和疾病的感知威胁显着提高了用户采用PM的意愿;同时,隐私风险产生了相反的影响。发现有关PM的知识可增强绩效期望,价格价值,社会影响力以及疾病的感知威胁对采用PM的意愿的积极影响,并减弱隐私风险的负面影响。这项研究证明了UTAUT在医疗领域的成功应用,同时也为PM的推广提供了指导。

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