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Examining Users' Adoption of Precision Medicine: The Moderating Role of Medical Technical Knowledge

机译：检查用户采用精密药：医疗技术知识的调节作用

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摘要

Precision medical technologies have received a great deal of attention, but promoting such technologies remains a problem for enterprises and medical institutions. Adopting the unified theory of acceptance and use of technology (UTAUT) model and the health belief model (HBM), this study investigated the key factors affecting users' willingness to adopt precision medicine (PM) in terms of technical factors and external stimuli. Based on 415 questionnaires, performance expectancy, price value, social influence, and perceived threat of disease were found to significantly increase users willingness to adopt PM; meanwhile, privacy risks had the opposite effect. Knowledge about PM was found to strengthen the positive effect of performance expectancy, price value, social influence, and perceived threat of disease on willingness to adopt PM and weaken the negative effect of privacy risk. This study demonstrates the successful application of UTAUT to the medical field while also providing guidance for the promotion of PM.
机译：精密医疗技术得到了大量的关注，但促进这些技术仍然是企业和医疗机构的问题。本研究采用统一的接受和使用技术（UTAUT）模型和健康信仰模型（HBM），调查了影响用户在技术因素和外部刺激方面采用精密药物（PM）的关键因素。根据415次问卷调查问卷，绩效期望，价格价值，社会影响力和感知疾病威胁，显着提高用户采用PM的意愿;同时，隐私风险具有相反的效果。关于PM的知识被发现加强了绩效期望，价格价值，社会影响力和感知疾病威胁的积极影响，以促进PM的意愿，削弱隐私风险的负面影响。本研究表明，UTAUT在医疗领域的成功应用，同时也为PM推广提供了指导。

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